You've found a foundation with great reviews online, watched video after video on how to apply contour just the right way and bought the best blush and eyeshadow that make your cheeks and eyes look just the way you want.
Date night is here and you spend an hour in front of the mirror to get everything right, walk outside...
and nothing looks the way you want!
You did everything right. But maybe your lighting got it wrong!
Most home lighting you buy at the store doesn't reveal the true qualities of your skin tone. This is because conventional lighting does not contain R9 (red) value in the light it emits. These vibrant qualities in lighting bring out the brilliance in colors, especially red tones in skin. Without it, every piece of fruit, every expensive oil painting and every smiling face will lose some of its luster.
The makeup you applied for so long may actually match the skin tone you're seeing in the mirror. But who you see in the mirror may not really be you.
The secret to great makeup is the same secret of many trades related to beauty and elegance : Lighting!
The magic word to get quality lighting when it comes to color is CRI (Color Rendering Index) ...ok I guess that's the magic three words.
CRI is measured on a scale of 0 - 100. A perfect score is the lighting of the sun. Our sun brings out the optimal amount of color in every object, revealing it's true quality. The closer an artificial light gets to the sunlight standard, the more accurate the colors will be.
Most homes have substandard lighting that has a CRI of 80 -85. That score may get you a passing grade on a math test but it certainly fails the makeup test.
When you see TV Hosts and Hollywood starlets reveal gorgeous smiles with perfect makeup, much of their cinema glow has to do with the lighting they have installed in every green room, movie studio and home they step into.
The bad news is you may not have Hollywood agents giving you a call with the next movie script (...yet).
The good news is that Executive Technology Group gives you the ability to install tunable, high quality lighting that has a CRI of 95+ to get the best quality lighting without going outside. We install lighting that not only brings out the best color quality of your skin and eyes but in the makeup you've done so much research and spent so much money on.
It's time to finally see every color the way it was supposed to be seen!
Call Executive Technology Group for a free quote today and see yourself in a whole new, beautiful light!
