Don't Fall for the Fear: How Big Security Companies Hike Prices With Scare Tactics
- Michael Hernandez
- Jun 20
- 2 min read
Every year, millions of homeowners across America invest in home security but far too many are spending way more than they need to.
Companies like ADT and Vivint are known for using door-to-door sales pressure, high monthly fees, and even fear-based marketing to get families to commit to expensive surveillance systems and multi-year contracts.
Here’s the truth: you don’t need a $3,000 setup to stay safe.
The High Cost of “Traditional” Security Systems
Companies like ADT and Vivint typically offer full-service installations with pro monitoring, smart home integration, and 24/7 emergency dispatch. That sounds great on paper—until you see the bill. Here's a breakdown of the costs you can expect :
Initial setup costs range from $600 to over $2,000, depending on equipment and installation.
Monitoring fees run $30–$60/month, adding another $360–$720/year.
Most providers lock customers into long-term contracts (2–3 years), with stiff early cancellation penalties.
And many rely on pushy in-person sales tactics, catching people off guard in their own neighborhoods.
It’s no surprise some customers end up spending $3,000+ in their first year alone, even when they don’t need all those bells and whistles.
What Actually Deters Crime?
Here’s what research shows works:
Visible cameras deter up to 60% of burglars. That’s right; just seeing a camera is enough to stop many would-be intruders in their tracks.
Well-lit areas can reduce crime by 20–36%, especially outdoor property and nighttime crimes.
DIY and smart surveillance options (like Ring, Blink, or SimpliSafe) cost a fraction of what traditional systems do—with no contracts and optional monitoring.
Translation: A few smart camera placements and proper outdoor lighting can give you similar protection for a few hundred dollars a year, not thousands. (And a 'No Soliciting' sign can keep the pesky door to door salesmen away for about $3.00)
Ditch the Fear, Keep the Safety with Executive Technology Group
At Executive Technology Group, we believe in smarter, simpler surveillance without the scare tactics.
We offer:
Custom home surveillance setups using high-performance cameras like Ring, Eufy, and others.
Outdoor lighting solutions to maximize visibility and safety—without blowing up your energy bill.
Free consultations to assess your property and recommend the best (and most affordable) protection for your space.
You don’t need to fear a sales pitch to feel safe. Just a smart plan and a team that puts your peace of mind before profit.
Ready to protect your home without overpaying?
Executive Technology Group is here to help. Contact us today for a free home consultation and find out how to secure your home at a fraction of the cost.
Comments